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Types of brand expansion
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brand, brand expansion, |
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There are three types of brand expansion: industrial expansion, grade expansion, diffusion method expansion. Diffusion method expansion is very meaningful for the new growing brand, mainly consists of three layers:
1. A single brand can spread to a variety of products and become a famous brand series. For example, Goldlion became famous as a tie brand, and then spread to Goldlion shoes, clothing, bags and other goods.
2. A brand can spread to different industries and form brand clusters under a general brand tree. For example, under the brand of Lenovo, it can develop to high, medium and low levels, and also can develop to other industries (such as financial industry, etc.).
3. A brand from one country can spread to the world and become a world-famous brand. Coca-Cola's market area gradually spread from a small town in the United States to the whole country, and finally became a worldwide brand.
For more information about brand expansion, welcome to call 18101649652
Address: Room F, 15F, World Plaza, 855 South Pudong Rd., Shanghai, China |
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Shanghai Shanghai Tannet Enterprise Registration Agency Co., Ltd
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| Contact: |
Ms. CINDY LI |
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PUDONG NEW AREA |
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18101649652 |
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