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Risks associated with brand expansion
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brand, brand expansion, |
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one |
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1. Once a new product is unsatisfactory, it may affect consumers' attitudes towards other products with the same brand name.
2. Excessive brand expansion will lead to the loss of the special position of existing brand name among consumers; this condition in which a brand name is no longer immediately associated with a particular product or similar products by consumers is called brand dilution.
No matter how the brand expands, make the enterprise benefit, be accepted and recognized by consumers is unavoidable, the use of expansion skills contributes to the realization of this purpose.
For more information about brand expansion, welcome to call 18101649652
Address: Room F, 15F, World Plaza, 855 South Pudong Rd., Shanghai, China |
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Shanghai Shanghai Tannet Enterprise Registration Agency Co., Ltd
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| Contact: |
Ms. CINDY LI |
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PUDONG NEW AREA |
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18101649652 |
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