Part ONE: Cover and contents. To make a business plan look professional, a simple, elegant cover and an accurate index are essential.
Part TWO: Enterprise or project introduction. Mainly introduces enterprise registration situation, organization form, especially on the main future goals of the enterprise (including long-term and short-term), the features of enterprise's products and services, intellectual property and feasibility, the target markets, as well as the current sales, expected financial situation and financing needs.
Part THREE: Market analysis. Describe the market conditions of the industry in which the firm is positioned, indicating the size, expected growth rate and other important aspects of the market, including market trends, target customer characteristics, market research or statistics, and market acceptance patterns and degrees of products and services.
Part FOUR: Competition analysis. Indicates the competition with similar products and services, analysis the competition situation and confirm the competitors' information, including the identity of the competitors, source and the share of the market, their strengths and weaknesses, the recent market trends, etc. At the same time, seriously co***ring enterprise and competitors' products and services in terms of price, quality, function, and explain why co***nies can win the competition.
Part FIVE: Product and service analysis. Declare the types of products and services, and the future plan, state the unique characteristic of the products and services, target customers, including cost, quality, function, reliability, and price, etc., points out that the products are in progress or development life cycle, products and services has a unique competitive advantage, protective measures and marketing strategy.
Part SIX: Financial analysis. The main financial indicators of the co***ny in the past three years are displayed and elaborated, such as r&d investment, income growth, net profit, cash flow of operating activities, etc. At the |
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